Singletrack: The Go-to CRM in the MiFID II Era

Another module is focused on research distribution, taking research content, and distributing it via multiple channels such that it has the maximum actionable potential with the right investor. The third module, called Advanced Insights, is a data analytics solution that decodes the information captured by the other modules within the platform to generate actionable revenue-driving insights into client profitability, account coverage, research engagement, and more.

All of these modules can be deployed together in the Singletrack platform or as standalone solutions to be integrated into an existing CRM. As a modern web-based tool, Singletrack offers custom user-experiences for its mobile and desktop versions.

Singletrack has also launched a solution for the buy-side —as a complement to its sell-side solution. This platform enables buy-side firms to track and quantify the value of services and interactions with the sell-side. It ensures that buy-side firms maintain regulatory compliance with MiFID in that they do not receive services from providers with whom they do not have a contract or a trial agreement. It is both a compliance checking and a business-value adding solution that comprises a voting model to enable buy-side firms to assess their sell-side partners comprehensively. The platform uses AI and ML to reveal data insights that the buy-side portfolio managers and analysts may not receive from their research providers. Singletrack has thus established itself as a platform that connects the constituencies of the buy-side and the sell-side to work efficiently together.

How has your solution helped clients with their customer relationship management?

Since our founding, Singletrack has successfully executed hundreds of implementation projects and has delivered successful collaborative efforts with clients using our in-house team of capital market experts based in London and New York.

One of our clients—Liberum, a fast-growing investment bank— needed a solution that was more future-ready, flexible, and faster in response than the other CRM tools in the market. In 2012, Liberum decided to use Singletrack’s client engagement applications integrated with the natural workflow between departments to ensure that the employees involved were fully briefed and ready to act on a client’s interest. Liberum has also implemented two Singletrack Advanced Insights business models—Profitability Scorecard and Client Scorecard—to show the quarterly breakdown of different activities within the company.

What does the future look like over the next 12 to 18 months, in terms of expansion and product enhancements?

Singletrack is not just a platform built with the latest technology (we have three upgrades every year without fail). Beyond that, specialist consultation services add functionality, customisation and value for clients. Over the years, Singletrack has witnessed significant client growth—particularly in the UK, Europe and the US. Our headquarters in the UK gives us the first-hand experience and knowledge of new financial policies such as MiFID II. We have used this position to explore further into capital markets in search of business development insights. In the next 12 to 18 months, we are aiming to expand our influence in the US and UK markets. Using mobile technology, AI, and ML, we have made a system that can easily capture core data, generate data insights and take actions based on this information. We will also expand our asset management client base and continue to enhance our buy side solution.

Ultimately for us, it is not just about being a software company that addresses specific segments of an industry, but also about leveraging our years’ worth of experience in unifying those segments and enabling them to interact efficiently.